German magazine STERN made this video about urban vinyl also known as “designer toys” for better understanding.
Urban vinyl is usually made in limited numbers and seen as a piece of art like a sculpture for example.
The market is still kinda “unknown” but prices can go up to a few thousand euro already for highly limited “toys”.

Some of the designers for urban vinyl are KAWS, Usugrow and Pushead.
I recently won an urban vinyl figurine by Secret Base designed by Pushead while I was in Tokyo, I heard it’s  highly limited of which (if I remember right) 10 were given out in a raffle if you buy something worth 5000 yen in the Secret Base store in Tokyo.  A rumor says that they made those out of some leftover glow in the dark vinyl ;).

They had to take a polaroid picture of every winner to place it on the store shelf, if you happen to be in Tokyo check out the Secret Base store and look for the polaroids and say “Hey I know the guy from RUNFFM.COM” ^^; .

I really dig the design it has so many details and it glows orange in the dark ! ;).

In the video Selim Varol shows his huge urban vinyl collection, the video says he has the biggest collection in europe so far. Selim Varol is best known for the book Toy Giants which you might have seen in one or the other bookstore already.

Unfortunately the video is only in german and without subtitles but I hope you enjoy it anyway.

Chrishimself