Last weekend, the ADC Summit took play in Frankfurt at the Fair, ADC standing for Art Directors Club (Germany).
After I found out, that the guys from flaek footwear (Oliver and Sven) also had their shoe on display at the ADC Exhibition, I had to go. There is more than a little story behind this sneaker, because this shoe is the final project of their studies. It is called kaalen hi and I already blogged about it last September. So now being able to finally check it out in person, was quiet cool.
The material felt really nice and the shoe’s design is so fresh, so clean as you can see on the pics. What you also can see is the wooden box for the sneakers as well as the interchangeable tongues on the side. Right, now they are looking for a manufacturer to make a larger production.
Obviously, the guys were not really satisfied with the way things were presented here, as you can also see Flow from Bunnypop checking out some ridiculously long home improvement bill, that was laying right next to the sneakers from another project, while the posters for the sneaker were hanging on that side of the table.
But just imagine that cart at the home impovement center with all those goods worth 3,748.20 Euros…
Anywayz, you gotta take the hat off to Oliver & Sven for pushing that far and creating their own sneaker. You can only guess, how that feels, wearing your very own snekaer on your feet!! And I’m definitely in for a pair, guys!!
Finally, here are some other projects, that stood out to me.
This right here was called Swooshed. Basically, it would allow you to personalize the swoosh for NIKEiD products by being able to upload your own graphic.
I’m definitely rooting for this as I would also for this bottle of Vodka Absolut.
Also laying around randomly were these limited posters by Pixelhure, you can get at hhv.de for instance.
And I also liked that placard right here. Not only for the design, but if you know German, you’ll get it.
The ADC Summit is also taking place in Frankfurt the next two years, so hopefully there are going to be some cool new things to check out in 2011 and 2012, too.
Andi / @IAMGANDINO
